Will Turner

 
 

Senior Coach

A Little About Will

Will Turner is a senior coach at Purple Patch and co-leader of Win Cycle, the executive and business performance program. A world record holder in ultra-endurance, Will has completed 105 full-distance triathlons in two years and the 914-mile Sierra ultra-triathlon. He specializes in guiding athletes over 45, first-time IRONMAN participants, and ultra-endurance adventurers to smash barriers and achieve breakthrough goals. With 20+ years in leadership and mindset coaching, Will blends endurance, resilience, and psychology into a transformative coaching experience.

Coaching Experience

  • Senior Coach, Purple Patch Fitness

  • Co-leader, Purple Patch Win Cycle program

  • 20+ years in leadership and mindset coaching

  • Former Head Coach, Endorphin Freak

  • Creator of VO₂ Max and strength-focused group programs

Athletic Highlights

  • World record: 105 full-distance triathlons (2018–2019)

  • Ranked #1 globally by International Ultra-Triathlon Association (2021–2022)

  • Completed Sierra 914, a 914-mile ultra-triathlon

Support Crew

Will splits his time between coaching, speaking, and adventuring in endurance sports.

Did You Know?

Will’s endurance feats have been featured in Men’s Health, Outside Magazine, and Triathlete.

What Will’s Athletes Say

“Will has an extraordinary gift for unlocking belief. With his coaching, I’ve achieved things I never thought possible.”

PPF