Why Purple Patch Fitness?


Performance Training for Time-Starved People

Born out of a deep belief that there is a better way to train athletes, our mission is to empower and educate all human beings to reach their athletic potential.  We believe by reaching your athletic potential that you will reach your human potential. Grounded in Purple Patch Pillars of Performance of Endurance Training, Functional Strength Training, Nutrition, and Recovery; our smart approach to training ensures time-starved athletes get their best results again and again. 


Triathlon Coaching

Purple Patch Fitness coaching provides a customized training experience for all levels of athlete. We believe in creating training plans that meet the needs and lives of each individual athlete. All of our programs are designed to accommodate your lifestyle needs and to work within your available training hours. We focus on developing your fitness, endurance, and race-day performance while having fun.

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By the Numbers

Since the beginning, Matt Dixon and Purple Patch Fitness have coached world-class athletes to world and professional championships. In addition to our professional and elite amateurs, we pride ourselves in the success of our amateur athletes. All levels, across genders, for over a decade, our numbers speak for themselves.


Pro World Champions


Pro Podiums


IRONMAN World Championship Qualifiers


70.3 World Championship Qualifiers


Amateur IRONMAN Champions

Get Matt’s latest Book:

Fast-Track Triathlete

Balancing a big life with big performance in long-course triathlon.

Includes 14-week Race-Prep Plans

“Fewer hours, more focus, and better results.”

-Sami Inkinen, CEO and founder of Virta Health, co-founder of Trulia, and age-group triathlon world champion


As Featured In

IRONMAN Credentials

Matt was selected to be the Head Coach for the Executive Challenge and adds to the curriculum for IRONMAN University as a Masters Coach.