Join Us at IRONMAN 70.3 Louisville

or IRONMAN 70.3 Santa Cruz


Training for a 70.3 with the Purple Patch Tri Squad is the perfect opportunity to see what you’re truly capable of — and to discover how integrating sports into life will help you thrive.

Whether you’re new to the distance or hungry for a big PR, this is a team race experience like any other.

Here’s what you’ll get:

  • Ultra-flexible, full-season triathlon training plan designed for time-starved athletes by IRONMAN Master Coach Matt Dixon to get you to the race feeling fit, fresh, and genuinely ready

  • Fully-coached, interactive live and video-on-demand video coached sessions for bike and strength training on a groundbreaking new platform. These will take your training to the next level and help you stay connected, motivated, and accountable. You’ll even be able to train virtually in real-time with other Purple Patch athletes headed to your race!

  • In-depth education on race strategy, nutrition/fueling, pacing, equipment, and everything else you need for a successful race day

  • Access to Purple Patch team gear and kits

  • Exclusive partner discounts on nutrition/fueling products and training/racing gear

  • Pre-race strategy session with a Purple Patch coach

  • Team connection at the event, including supported pre-race workouts, access to dedicated team space, on-site coach, and a host of Purple Patch athletes at the finish cheering you on!


Join Purple Patch Tri Squad this season to take advantage of this unique opportunity. We’ll even help you kickstart the journey:

  • Mention this page to receive a FREE one-on-one Coaching Consult ($200 value) with a Purple Patch Coach to help you dial in your training strategy.

  • Want more details before signing up? Book a zero-pressure call to check out the program in more detail.

Now there’s only one question left: Louisville or Santa Cruz?

No matter the answer, we’re excited to support you in your journey to the finish line.