Purple Patch Fitness Transitions to Today's Plan

Media Release: Purple Patch Fitness transitions to Today's Plan to deliver an exciting new category of training product.

Purple Patch Fitness is excited to announce the transition to Today’s Plan as our technology platform of choice, to further enhance the experiences of our existing athletes and launch a whole new category of product, the Purple Patch Squad. www.purplepatchfitness.com/squad

Purple Patch quote: 

“We made a strategic business decision to switch to Today’s Plan to enable us to scale our business in a way simply not available with the other coaching platforms in the market,” says Matt Dixon, founder, and CO-CEO of Purple Patch Fitness. “Our objective is to deliver a quality of experience via our new Purple Patch Squad product that hasn’t been achieved by other coaching groups or clubs. Today’s Plan is the technology platform that has allowed us to do this”

The Purple Patch Squad is designed specifically for the needs of the time-starved athlete seeking performance gains in the context of the chaos of life. The program utilizes the same Purple Patch Pillars of Performance methodology that has enabled the success of the Purple Patch athletes over the last decade. 

“We are excited to provide a platform that allows coaches to customize and deliver their coaching business and training philosophies to their athletes, rather than adopt the methods of others. We want to help coaches enhance the experience with their athletes by allowing them to develop their own custom environment for their athletes, whilst allowing the athletes to have a more interactive experience with their coach.” Ben Bowley, co-founder, and CEO of Today’s Plan.

“Purple Patch came to us with a very clear goal, current hurdles they were facing and a number of ideas that they wanted to bring to life. To help them achieve that using technical solutions that do not exist elsewhere, we believe, is a big step in the right direction for coaching businesses globally,” said Bowley

About Today’s Plan

Today’s Plan is an Australian based sports technology platform, delivering software solutions for athletes and coaches globally. Today’s Plan works with leading athletes, coaches, industry partners, and teams, including Team Ineos and Trek-Segafredo, and is driving a new era in allowing coaching businesses to bring their brand and coaching solutions to life. 


Kim Kisslo