Season Roadmap

Performance progression is a journey, and you need a roadmap to set the direction and ensure you stay on track as you evolve and improve.

  • Personal annual roadmap based on race calendar, training focus and goals

Training Program

We want every Purple Patch coached athlete to enjoy a completely experience while ensuring it is unmistakably Purple Patch.

  • Custom to your life schedule and race goals and integrated into your daily life. Delivered via a Today's Plan premium account

  • All workouts include a video/written tutorial on the focus, how to cues and guidelines for each session

  • Workouts are imbedded with coaching cues and built to easily synchronize with your favorite training tools. (Garmin, Wahoo, ZWIFT, TrainerRoad etc.)

  • You plan can be adjusted by your Purple Patch coach for factors such as fatigue, travel, and injury (when you are not in your regular routine)  

  • Your daily and weekly schedule is a living roadmap based on your training progression and feedback

  • Fully Integrated progressive strength training program into each week of your training plan

Feedback and Individual Guidance

We believe successful feedback isn’t cheerleading or telling you where you went wrong, it is anchored on course correction and keeping you on track to success in all components of the Purple Patch Pillars of Performance. We promise that you will receive meaningful feedback and guidance from your coach.

  • Unlimited communication with your coach

  • Daily review and feedback in Today’s Plan on all executed training sessions

  • Regular reporting and analysis with your coach to ensure you are on track with your training and progression


An empowered athlete is a great athlete. We believe that that training is much more than a great program we want you to understand the mission and meaning behind your approach and sessions. Education is the backbone of our coaching.

  • Access to our extensive video and content library. Our library includes all of relevant content you need to make yourself a smarter and more empowered athlete

  • Regular athlete only webinars and education sessions with Matt Dixon

  • Weekly Educational Bulletin written for Purple Patch athletes by Matt Dixon


A Distinct Methodology

We do not stick logos on shirts and send a coach into the wild. All of our coaches operate under one system, utilizing the workouts and methods written by Matt Dixon. We are committed to on-going training, support and mentorship of our coaching team.

  • You cannot be coached by Purple Patch without buying into our core belief of integration of training into life.

  • Every coached athlete is viewed as a Purple Patch athlete not one who is simply led by coach X.

  • We believe coaching is a life long endeavor of learning and growth. Our coaches receive weekly on-going training and education led by Matt Dixon.

  • Our coaches are not left out to pasture, we have a peer to peer support system as well a head of coaching to ensure consistent feedback and guidance for all of our athletes.

  • At Purple Patch we have a saying, “Evolve or Die”. You can expect the application of our core methodology to evolve season over season, with the entire coaching team engaged and contributing to the development.

Designated Coach

  • You will be matched with a coach based on your athletic needs and personality


We know that we are stronger together. Triathlon training can be lonely and isolating. We will do our best to connect you with other like minded athletes from around the world.

  • Access to our private community pages

  • Organized race meetups

  • In-Person group coaching sessions in San Francisco

  • Regular Training Camps