Current Location: San Francisco, California
Hometown: Pickford, Michigan
Education: BS in International Relations
A Little About Brad
Brad has extensive experience in endurance sports, as a collegiate athlete in track and field and cross country, then continuing his passion into triathlons following the common ailments and injuries so often inflicting elite runners. Brad’s mission and goal of endurance sport transitioned from elite performance to health, growth in a new sport, and a platform to thrive in other areas of life. This background of elite sport and evolving mindset made him an ideal fit with the Purple Patch coaching team. Brad joins Purple Patch following professional work in international relations and corporate life, choosing to shift toward education and mentorship in fitness and performance.
Based in San Francisco, Brad works side-by-side, directly with Matt Dixon for most of the in-person Squad coaching. Brad has grown and deepened his coaching skills via direct mentorship, in-person application, and coaching alongside Matt. This close collaboration on methodology, athlete development, and management allows Brad to stand as one of Matt’s key assistants within the San Francisco squad and provides experience managing and coaching athletes of all levels. As such, Brad is a key asset to the Purple Patch coaching team with highly organized, big-picture thinking and great communication skills. While he has a background and skill set in elite sport, his passion is to assist performance-driven people to thrive within the context of their lives and embrace the global perspective of improvements across all areas of life.
2018 - Present: Purple Patch Assistant Coach
Athletic Highlights and Interests
Collegiate Cross Country and Track and Field: Grand Valley State University
Trail Running and Racing
Why Purple Patch Fitness?
"For the focus on the athletic mindset and recovery as a pillar of performance, in training and throughout life."
Did You Know?
Brad completed the NOLS Outdoor Leadership course in the Yukon. His specialty was backpacking and canoeing.
Brad enjoys time with his partner in San Francisco and his family when he goes back home.